Free tools by Consistra
Keep your winning campaigns running, on numbers you can trust enough to scale
Nine small checks for media buyers. Each one looks at your own setup (a payload, a link, a report, your access list) and gives you a result you can use today. No login, no ad-account connection, and nothing you enter leaves your browser.
Tracking that attributes
- 01 · Payload checker
Meta CAPI Event Checker
Events arrive in Events Manager but there's no CPL. Which field is breaking attribution?
Open the tool: Meta CAPI Event Checker - 02 · Calculator
Click-Loss Finder
Source says 3,100, tracker 2,000, network 310. Where did the clicks go?
Open the tool: Click-Loss Finder - 03 · URL checker
Postback URL Tester
Would a conversion actually reach your tracker, once, with the right payout?
Open the tool: Postback URL Tester - 04 · Snippet checker
Google Ads Conversion Tag Checker
Tag Assistant says it fired. Why does Google Ads still show no conversion?
Open the tool: Google Ads Conversion Tag Checker - 07 · Chain checker
Redirect Chain Checker
Is your tracking link the reason your ads keep getting disapproved?
Open the tool: Redirect Chain Checker
Spend that doesn't stop or leak silently
- 05 · CSV checker
Spend vs Tracker vs Network Reconciler
Three dashboards, three numbers. What did you really make each day?
Open the tool: Spend vs Tracker vs Network Reconciler - 06 · Export check + alert script
Silent Spend-Stop Watchdog
Is a campaign sitting at 0 impressions or stuck at a tiny spend right now, and would you know tomorrow?
Open the tool: Silent Spend-Stop Watchdog
Traffic and claims
- 08 · Copy checker
Ad Claim Pre-Flight
Which phrases in your health or money ad will a reviewer flag?
Open the tool: Ad Claim Pre-Flight - 09 · CSV checker
Invalid Click Log Check
Is it bots, or your setup? Check your own click log without blocking real users.
Open the tool: Invalid Click Log Check
Setting up a conversion API on another platform? Server-side events by platform lists the event names, required fields, dedup rules and test tools for each one, from the official docs.
When a tool shows a gap you can't close from a form
I'll look at one real campaign for free. I trace it from ad click to payout and back: tracker, postbacks, CAPI or conversion tags, cost sync, spend-stop alerts and who holds the keys. Within 48 hours you get a written report on where money or data leaks silently, the fix for each, and the tests that prove it's fixed.
Request the free spend-path review (opens Cal.com in a new tab)Shilpa Goel, [email protected]
This is an engineering checklist, not a security audit, legal, compliance or investment advice.
Not affiliated with or endorsed by Meta, Google, TikTok or any network or tracker named here.