Skip to content

Media buyer tool 5 · Spend vs Tracker vs Network Reconciler

Three dashboards, three different numbers. Line up spend, tracker revenue and network payouts by day and see the real profit.

Add your traffic source, tracker and network exports as CSV. The reconciler maps the columns, finds the time-zone shift that best lines the files up, and shows every day and campaign where tracker revenue and network payouts differ by more than your tolerance: missed postbacks, clawbacks and cost-sync gaps. You get true ROI next to dashboard ROI, and an exceptions CSV.

Nothing you enter leaves your browser.

Add two or three CSV exports for the same dates. Files are read in your browser. Any access token or API key in a file is removed before it's read.

Traffic source (optional if you have the other two)

Meta, Google, TikTok, native or push export: date, campaign, spend.

Tracker

Your tracker's report by day (or hour) and campaign: cost, conversions, revenue.

Network (optional if you have the other two)

The network's report: date, sub ID or campaign, payout.

Want me to trace one real campaign?

This tool checks how your spend, tracker and network exports line up from what you typed. It can't see your ad accounts, tracker, network or live traffic. If the result shows gaps, I'll look at one real campaign for free: I trace it from ad click to payout and back, and within 48 hours I send you a written report on where money or data leaks silently, the fix for each, and the tests that prove it's fixed.

The reconciler finds the gaps but can't fix the feeds. In the review I specify the cost-sync and postback setup for one campaign, so the three numbers match without a spreadsheet.

Request the free spend-path review (opens Cal.com in a new tab)

Shilpa Goel, [email protected]

This is an engineering checklist, not a security audit, legal, compliance or investment advice.

Not affiliated with or endorsed by Meta, Google, TikTok or any network or tracker named here.