Media buyer tool 3 · Postback URL Tester for Adcash

Test your Adcash postback URL before the next conversion goes missing.

The affiliate's tracker calls the S2S postback URL generated in the Adcash goal when a conversion happens. Below: Adcash's postback format and macros as published (Adcash's own help page didn't load publicly; the format comes from Voluum's Adcash guide.), the ways a Adcash postback usually breaks, and the tester, pre-filled with an example of the postback your tracker fires back to the traffic source. Edit it to match yours and run the check.

Nothing you enter leaves your browser.

Adcash's postback format

https://www.pixelhere.com/et/event.php?advertiser=323894&cid={externalid}&value=INSERT_PRICE_VALUE&id=c3824a

Where this comes from: Adcash's own help page didn't load publicly; the format comes from Voluum's Adcash guide.

Adcash's click-ID macro: INSERT_CLICK_ID. Source: Adcash Template Integration (Voluum docs; Adcash's own help page returned no readable content) (read on November 9, 2026). Networks rename macros and some show them only inside your account; if your dashboard differs, it wins.

Adcash macros

Macro	Meaning
INSERT_PRICE_VALUE	value= slot for the conversion value
INSERT_CLICK_ID	Click-ID slot; Voluum's guide uses {externalid}

Parameter names on the receiving side

cid: Click ID
advertiser: Adcash advertiser ID
value: Conversion value
id: Goal/pixel identifier

How a Adcash postback usually breaks

INSERT_CLICK_ID left in place
The Adcash-generated URL has INSERT_CLICK_ID in the cid slot; unreplaced, every conversion is sent with that literal text.
Fix: Replace INSERT_CLICK_ID with your tracker's click ID token.
INSERT_PRICE_VALUE left in place
The value slot ships with INSERT_PRICE_VALUE; unreplaced it is not a number.
Fix: Replace with the tracker's payout token or a fixed number.
Account-specific advertiser and id
advertiser and id belong to the goal in your Adcash account.
Fix: Copy the URL from the goal in Adcash.

Test your Adcash postback

Pre-filled with an example: The postback from Voluum's Adcash guide (its sample advertiser and id values) with Voluum's {externalid} and an example payout token. Copy advertiser and id from your own Adcash account. Paste your own URL over it; the check runs in this page and fires nothing.

Not Adcash's own macros: {externalid} (Voluum (tracker)); {payout} (your tracker (example token)).

Your postback URL templateExactly as you gave it to the network, macros and all. If it contains an API key or token, the value is removed before anything is shown.Your offer link with its macros (optional)The link your tracker sends visitors to. It lets the tester check the click ID goes out and comes back in the same field.

Your network's click-ID macroThe macro the network fills with the click ID you sent it. It also tells the tester which syntax the network uses.

My funnel has more than one event (e.g. registration, then deposit)Then the postback needs a status or event-type parameter.A real click ID from your tracker (optional)Used only in the test-fire URL, so a test lands on a click you can find.

Want me to trace one real campaign?

This tool checks the postback URL and offer link you pasted from what you typed. It can't see your ad accounts, tracker, network or live traffic. If the result shows gaps, I'll look at one real campaign for free: I trace it from ad click to payout and back, and within 48 hours I send you a written report on where money or data leaks silently, the fix for each, and the tests that prove it's fixed.

In the review I fire a test conversion end to end on one real campaign and check it lands once, with the right payout, in your tracker and in your traffic source. You get the fix for every place it doesn't.

Request the free spend-path review

Shilpa Goel, [email protected]

This is an engineering checklist, not a security audit, legal, compliance or investment advice.

Not affiliated with or endorsed by Meta, Google, TikTok or any network or tracker named here.