For US software companies that sell to home-service businesses
How to stop being your company's only salesperson without your demo calendar going quiet, even when the owners you sell to are out on jobs all day
Tell me how your demos get booked today. Within 48 hours I send you a written review: where your demos come from, where they leak, what I'd fix first, and the first home-service businesses I'd go after.
Free. No CRM, inbox or LinkedIn logins needed.
In their words
Sound familiar?
Selling software to the trades, with the founder still doing the selling, looks much the same from company to company.
The only salesperson “I run a B2B startup and handle all of our sales myself.”
The cold start “…getting there when you have no brand, no warm intros, and you're doing pure cold outreach as one person is the grind nobody talks about.”
Buyers who need it to just work “…every customer in our space (construction and contracting) want process automation, however, AI is simply not good enough - it's too slow, unpredictable, inconsistent, and overall hard to count on.”
Leads that go nowhere “The ones that send invoices, route leads or message customers. They can stop without any error while the dashboard still looks fine.”
Lines from public posts, blogs and issue threads, quoted word for word. The people who wrote them are not my clients and don't endorse Consistra.
Why the usual fixes disappoint
Hire a salesperson now
Often the right move, and it takes time. The search takes weeks, then they need months to learn the product, the trades and your story. Meanwhile you're still booking every demo.
Buy a list of contractors
Names, not conversations. Without a reason to talk now, a list of HVAC or plumbing companies is just more cold calls for you to make between demos.
Turn on an AI SDR
More messages and more booked meetings, but booked isn't held: no-shows and the wrong person fill the calendar. And many of the owners you sell to spend their day on jobs, not reading sales email.
Wait for referrals
Word of mouth is lumpy: a good month, then a quiet one. If outreach only happens on quiet days, pipeline only happens on quiet days.
Free
The free 48-hour demo-booking review
A written look at how demos get booked at your company today, and what I'd change first. You keep it whether or not we ever work together.
What I look at
- How your last 5 deals actually started: the real path, not the ideal one
- Which home-service businesses fit you best: the trade, the size, and the signs they're ready to buy now
- What happens when an owner asks for a demo: how fast they hear back, and whether every request reaches your CRM
- Booked versus held: who doesn't show up, and why
- What an AI agent could safely take over while you hire, and what should stay with you
What you get
- A written review within 48 hours of the intake
- Where demos leak today, ranked by how many they cost you
- What I'd fix first, and what can wait
- The first home-service businesses I'd go after, and the opening message I'd use
- An honest call if your next step is a hire rather than outside help
What I need from you
- A 25-minute intake call
- Your best customer type: the trade, the size and one state you sell in
- Rough numbers for demo requests, demos booked and demos held. Estimates are fine
- No logins: not your CRM, your inbox or your LinkedIn
What it isn't. It isn't a sales pitch dressed up as a review. Nothing is sent to anyone on your behalf, and the review contacts no one.
- 01
Book the intake
Pick 25 minutes and walk me through how demos get booked today.
- 02
I review it
Within 48 hours of the intake, using only what you shared and public information.
- 03
You get the review
Yours to keep. If you want help keeping demos booked, we talk about that separately.
Booking opens Cal.com in a new tab. Its privacy and cookie policies apply there.
Or start with a free tool
Quick checks for founders who sell to the trades. Each one runs in your browser.
- Free tool
Held-Demo Leak Finder
You booked more contractor demos. Why didn't more owners actually show up and buy?
Open the tool: Held-Demo Leak Finder - Free tool
Demo No-Show Check
Why do owners book a demo and then not turn up?
Open the tool: Demo No-Show Check - Free tool
Demo Request Response Check
How long does a contractor who asks for a demo wait to hear back?
Open the tool: Demo Request Response Check
Is this for you?
A good fit
- Founders of US software companies with 1 to 50 people that sell to home-service businesses: HVAC, plumbing, electrical, cleaning, pest control, lawn care, pool or roofing
- Selling with demos, with the founder still running most of them
- Hiring, or about to hire, your first salesperson
Not a fit
- Home-service businesses looking for customers of their own
- Software companies with a full sales development team already in place
- Agencies looking for leads to resell
Who you'll be talking to
I'm Shilpa Goel, founder of Consistra. Booking sales demos for small US software companies is my main focus, and right now that means companies that sell to home-service businesses, in the months between "we need a salesperson" and "they're up to speed".
AI agents do the research and the follow-up. The only number I count is demos that actually happen with an owner who could buy.
Internal case studies
Two systems I run myself, as internal case studies, not client work: a plan engine where the model proposes and a set of fixed checks passes or holds every result, so nothing goes out when a check fails; and a multi-agent research engine that reads public sources and checks every quote word for word against the page before it is used.
Questions
Is the review really free?
Yes. No invoice, no card and no obligation.
Do you work with home-service businesses directly?
No. I work with the software companies that sell to them, and the review is about how those companies book demos.
Do you need access to our CRM, inbox or LinkedIn?
No. Rough numbers and a 25-minute conversation are enough.
Will you contact anyone as us?
No. The review contacts no one, and nothing is ever sent in your name without your say-so.
What counts as a demo?
One that actually happens, with an owner who could buy. Booked meetings that don't show up don't count.
Want to see where your demos leak?
A written review in 48 hours. Free, and yours to keep.
Questions first? Write to [email protected]. More about Consistra